Deja vu all over again. Those of you with some life experience will recall that back in the late 1990s Ford had a bunch of lawsuits and a federal investigation over it’s SUVs, primarily the Explorer, being prone to rollover crashes.

Image via CedarCityUtah.com
The ultimate outcome of that circus was that Firestone Tires was ultimately found guilty of causing / contributing to the crashes. In short, it was alleged that tire failure was primarily responsible for the crashes, and that the tire failures were the result of poor manufacturing. Ford feigned being ignorant of it’s supplier’s actions and escaped with minimal liability in the grand scheme of things.
The Truth:
Those who were a part of or familiar with the automotive industry at the time (such as the mechanic in my family) told a different story. The problem started with Ford trying to deal with ride quality complaints by reducing tire pressure on the SUVs. Most news sites (using a broad definition of the term) that still have information on the events say that Ford was putting 26 PSI on their tire placards.

Tire placard (sticker) picture via revolcarz.blogspot.com
That picture above is an example of the “placard” that lists the manufacturer’s recommended tire pressure. It raises an interesting point as well. You can see that the recommended pressure is 44 PSI (pounds per square inch). For a normal car, the typical tire pressure is 30 to 35 psi recommended. For sports cars and trucks and SUVs, the pressure recommendations usually start at 40 PSI and do up from there. Why?
For sports cars, higher pressure results in a firmer tire helps give the vehicle the type of handling and performance associated with a sports car. It will take turns better, and there’s minor improvement in acceleration and braking as well. Those last two are more influenced by tread pattern than pressure however. In the case of SUVs and Trucks, the higher pressure helps support the heavier weight of the vehicle and whatever cargo it may be carrying. The firmer tire, combined with a hopefully well designed suspension is what helps prevent these vehicles from rolling over due to a higher center of gravity than a car has. In the case of a heavy duty pickup like the Ford F350 or a Chevrolet/GMC 3500 series, the recommended tire pressure could be as high as 65 PSI.
The point being that 26 PSI was by NO means appropriate for a vehicle like the Ford Explorer. Depending upon who you talk to from that time period, some Ford placards OR technical service bulletins may have said tire pressures should be 18 to 21 PSI.
A Technical Service Bulletin, or TSB in the lingo of the industry, is a bulletin put out by an automotive manufacturer on how to deal with an recurring issue related to one of their products. An example would be what the most common repair to fix the inoperative dome (interior roof) light on a vehicle.
Back in the 90s when SUVs first got popular… and even still to this day, there are frequent complaints by consumers about them not riding like cars. Most commonly, a rougher ride, tire noise, wind noise from side mirrors (yes really) and handling complaints like braking and turning. Allegedly, Ford’s option for handling complaints that their SUVs didn’t ride like cars was to soften the tire pressure… down to anywhere from 18 to 26 PSI depending upon who you believe. This does make for a smoother ride; the mushy tires insulate the driver and passengers from pot holes and other poor road conditions.
It creates another huge problem however, especially when turning: side wall flex.

As the picture above shows, side wall flex is when the weight of the vehicle shifts sideways, most often with the centrifugal force created by a turn. The tire’s treads grip the road, but low tire pressure, thin or dry-rotting (weakened) tires, or a combination of those factors allow the entire vehicle to shift with the force of the turn. If the turn is sharp enough, and the air pressure in the tire is low enough, the tire(s) can actually loose their seal to the rim / wheel. More often than not, you’re looking at a rollover crash in that instance. The higher the center of gravity, the more likely the vehicle will roll over in that situation.
As this article documents:
What You Don’t Know About the Infamous Ford-Firestone Controversy
Ford had another problem. The Explorer had one of the worst fuel economy ratings of the era. One of their solutions to deal with it? They told Firestone to lighten the weight of their tires in order to help the overall weight of the vehicle. There’s two main ways to lighten the weight of an object:
- You come up with some super high tech new material that’s even stronger, yet lighter than the original material. The reality check here is that super high tech means super expensive, AND waiting for government safety tests and approval.
- You keep using the original material, but use less of it. Net result, thinner tires.
THIS is apparently where Firestone got in trouble. Rather than lose a major contract from one of the big three domestic auto makers, they allegedly complied with Ford’s demands for lighter weight, cheaper tires. While Firestone got raked over the coals though, Ford walked away with comparatively minimal fines.
Several people have suggested or outright accused Ford of using it’s size and and profits as a company to influence the government to shield them from the fallout. In short, a precursor to the “Too big to fail” philosophy that we all saw during the housing bubble and banking bailout.
Back To The Present:
As the article headline said, it looks like we’re right back in the same situation all over again. As this Wall Street Journal article points out, Ford has been involved in several rollover lawsuits in recent years, including a recent 1.7 billion dollar Georgia verdict against the company this summer
Ford Settled Dozens of Truck Rollover Lawsuits
Inadequate roof strength and numerous other issues causing the rollovers have all been alleged by complainants. Just as before, Ford is blaming reckless driving and bad tires for all the rollovers.

If you really want to see how serious the “joke” about Deja Vu is, check out this YouTube video showing a 1994 Explorer in a rollover crash test:
Even the weak roof is a decades old issue. While you’re at it Google “Ford Rollover Lawsuits” and see how many firms there are out there now, dedicated to suing Ford over this situation.
Conclusion:
Can I believe that some of the crashes were caused by reckless drivers? Absolutely. I’d bet if I did a survey of everyone on WordPress that lives in a reasonably populated area, all of those surveyed would say they encounter dangerous and distracted drivers every day.
This has been an ongoing problem focused largely on one single manufacturer specifically however. We as a people need to decide if we’re going to continue the kleptocracy that allows giant corporations to kill or endanger people, OR if we’re going to stand up and tell our elected officials that we’ve had enough of dirty money being more important than the people those officials are elected to represent.
































